Our Story

We’ve always known that live group feedback, while difficult to achieve, has great transformative power. One day in 2009 we figured out how to simplify it, and that’s why we formed OMBEA.

What emerged that year was our first product, OMBEA Response. It’s an audience response system for Microsoft PowerPoint. It brings presentations to life in amazing ways, and has delighted teachers and presenters all over the world. Through a perfect balance of simplicty and depth, it continues to grow to this day.

Along the journey we discovered some of our customers using OMBEA Response for an intriguing purpose: Customer Experience. A similar number were polling their workforce for employee insights. In both groups, they got quantifiable and actionable insights which gave them an edge over the competition.

We were excited by the possibilities! We wondered what insights they could gain if they could poll for opinions 24/7/365. We wondered how it would make a difference if they could compare demographics and locations. We wondered how we could make it easy to get more feedback than traditional surveys would provide; after all, this is why they were using OMBEA Response in the first place. We set to work, building a better solution for them.

Two years (and thousands of cups of coffee) later, OMBEA Insights came to life.

Today we’re proud to work with some of the world’s leading household names. The Daimler Group, Deloitte, H&M, Virgin Atlantic, University College London, and the Royal Institute of Technology are just a handful of those we’ve supported with their teaching, engagement, and insights.

With customers across the world in over 100 vertical industries, from retail to oil extraction, we’re excited by our journey so far. And as long as live feedback remains powerful, we’ll find ways to simplify it.

Our offices around the world

United Kingdom / Global

Phone: +44 (0)345 371 8510
Company Address:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
VAT: GB195860855
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United States

Phone: +1 888 433 8822
Company Address:
PO Box 232
Ohio 44482-0590
United States
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Phone: +46 (0)8 572 390 10
Company Address:
Torbjörn Klockares g. 14
113 63 Stockholm
VAT: SE556844993701
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Local sales and support teams


Phone: +45 20 94 9220
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Phone: +234 806 595 94 06
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Phone: +33 6 71 91 87 44
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Phone: +34 963529600
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Phone: +33 6 71 91 87 44
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South Africa

Phone: +27 (0) 86 111 4194
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