Grouping

Learning Statement: In this article you’ll learn how to use Grouping questions to analyse group responses more deeply.
Audience: This article is aimed at all OMBEA Response 360 users.

Grouping Questions

Background

When using OMBEA you can interrogate voting data with reports at three different levels of detail:

  1. Reports that show your audience as a whole.
  2. Reports that segment your audience into sub-groups. Examples include reporting by gender, job title, length of service, or anything else that suits your needs.
  3. Reports that show individual responses by audience member.

In OMBEA the second option is called Grouping. Grouping works by assigning individual handsets to a group. You can do this in advance of your session in your participant list or, more commonly, you can assign individuals to groups on the fly during your session by means of a special type of voting slide.

In this article we explore group assignment on the fly. To find out more about assigning individuals to groups in advance, read our article on Named Participants.

setting up participant lists.

Overview

In this example we will segment our group by gender, offering ‘male’ and ‘female’ as options. We will then use an additional voting question to ask the group what their favourite snack is. Finally we will present the spread of opinions split by gender both during and after the presentation.

Part 1: Create your Grouping slides

  1. Create your 360 question as normal.
  2. Just above the question window click Properties.
  3. Tick the box to indicate this is a Grouping question.
  4. Add further questions to your list as appropriate. These do not have to be grouping questions but they can be if you like, i.e. you can have more than one Grouping question in a presentation.

Part 2: Analysing Group Data

  1. Once you have run your session and collected some voting data, launch your reports window.
  2. Both the Group Report (Percentage) and Group Report (Count) will present your data back to you split by, in our example, gender.