Grouping

Learning Statement: In this article you’ll learn how to use Grouping questions and Comparison slides to analyse group responses more deeply.
Audience: This article is aimed at all OMBEA Response users.

Background

When using OMBEA you can interrogate voting data with reports at three different levels of detail:

  1. Reports that show your audience as a whole.
  2. Reports that segment your audience into sub-groups. Examples include reporting by gender, job title, length of service, or anything else that suits your needs.
  3. Reports that show individual responses by audience member.

In OMBEA the second option is called Grouping. Grouping works by assigning individual handsets to a group. You can do this in advance of your session in your participant list or, more commonly, you can assign individuals to groups on the fly during your session by means of a special type of voting slide.

In this article we explore group assignment on the fly. To find out more about assigning individuals to groups in advance, read our article on setting up participant lists.

Overview

In this example we will segment our group by gender, offering ‘male’ and ‘female’ as options. We will then use an additional voting question to ask the group what their favourite snack is. Finally we will present the spread of opinions split by gender both during and after the presentation.

Part 1: Create your Grouping slides

  1. On the OMBEA Response ribbon click on the bottom half of the New button.
  2. From the menu that appears, click Analysis.
  3. Click Group Assignment.
  4. OMBEA adds a new question slide to your presentation. Use this slide to ask the audience to select which group they belong to. In our example the question would be ‘Are you…’ and the answer options would be ‘Male’ and ‘Female’.
  5. Add other questions to your presentation in the normal way. These do not have to be grouping questions but they can be if you like, i.e. you can have more than one Group Assignment slide in a presentation.

Part 2: Analysing Group Data

Option 1: During your presentation

  1. This option is only available with OMBEA Response.
  2. On the OMBEA Response ribbon click on the bottom half of the New button.
  3. From the menu that appears, click Analysis.
  4. Click Group Results.
  5. In the Group Results Properties window that appears:
    1. Select a slide you want to see split by gender from the dropdown menu labelled Compare group results for the question:
    2. Select your Grouping slide in the panel labelled Groups.
    3. Click Insert.
  6. OMBEA adds a new slide to your presentation. This slide contains a bar chart with each bar split by the different groups available.
  7. Run your presentation. When you reach the Group Results slide, the chart will take a moment to update and will then present your results split by demographic group.

Option 2: After the presentation, in your reports

  1. Once you have run your session and collected some voting data, launch your reports window.
  2. Both the Group Report (Percentage) and Group Report (Count) will present your data back to you split by, in our example, gender.