42 Excellent Questions to ask with a Smiley Feedback Terminal

June 11th, 2021

Surveys are a proven method to tackle customer experience improvements by collecting actionable bits of customer insights. Whether you deliver the survey via a smiley feedback terminal, a QR code, or on your landing page online, the key is to ask the question that will generate the most actionable data to optimize your business.

Chances are the perfect question for your scenario has already been written.

Here’s some sample questions, from a variety of industries, you can use to get going immediately.

CUSTOMER EXPERIENCE

Smiley Feedback

  • How was your overall experience?
  • How friendly were our staff?
  • Did you find everything you were looking for today?
  • How was your waiting time today?
  • How likely are you to recommend us to a friend?

Multiple-choice Feedback

  • Which of the following areas were you least satisfied with?
  • Which of the following products would you like us to introduce?
  • What would you like us to improve next?

EMPLOYEE EXPERIENCE

Smiley Feedback

  • How was your day today?
  • How well do your colleagues support you?
  • How is your mental wellbeing at the moment?
  • How effective was the meeting you just attended?
  • How safe was the site today?

Multiple-choice Feedback

  • What would you improve about the work environment?
  • Which of the following benefits would be most important to you?
  • What do you see as the biggest threat to our success right now?

RESTAURANT/CAFE EXPERIENCE

Smiley Feedback

  • How likely are you to recommend us to a friend?
  • How was the cleanliness in our restaurant today?
  • Please rate your server
  • How was the range of dishes available today?
  • How was the taste?

Multiple-choice Feedback

  • What is the reason you didn’t finish your food today?
  • Which of the following dishes should we introduce?
  • What is the reason for your visit today?

STUDENT EXPERIENCE

Smiley Feedback

  • How do you rate the sports facilities available to you?
  • How would you rate the academic support available to you?
  • How well are you settling into university life?
  • How well does the learning community around you support you?
  • How well do we take on board student suggestions?

PATIENT EXPERIENCE

Smiley Feedback

  • How likely are you to recommend us to family and friends?
  • How was your consultation today?
  • How was the quality of the care you received today?
  • How satisfied are you with the waiting time today?
  • How easy was it to get an appointment today?

TOURIST/VISITOR EXPERIENCE

Smiley Feedback

  • How likely are you to recommend us to a friend?
  • How was your experience on this ride?
  • How was food in the cafeteria today?
  • How was your experience in the gift shop?
  • How was your overall experience with us today?

Multiple-choice Feedback

  • Which of the following attractions was your favorite?
  • Which of the following new attractions would you like to see?
  • Where did you hear about us?

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