What is OMBEA Insights?
The Basic Idea
OMBEA Insights is a family of products that helps you collect and understand feedback from people as they go about their daily lives.
In simple terms: You place one or more feedback collectors, such as ExpressPods or Web Widgets, at touchpoints for people to express their opinions. The feedback is aggregated and presented as charts and actionable insights in your OMBEA Insights dashboard.
Collecting the feedback
A free-standing kiosk featuring five buttons and a multiple-choice question. You place one or more ExpressPods in highly visible locations. As people pass they will press one of the five buttons to express their opinion.
A location-aware mobile survey. When people visit your Link on their smartphones, it uses their location to determine where they are and therefore which questions to ask them.
A portable action tracker for your staff. You define important actions and whenever a staff member completes one of these, they push a button. All the button pushes are mapped alongside customer feedback to help you understand the impact of staff behavior on customer satisfaction.
Viewing the feedback
If you have a username and password then you can access the dashboard via https://insights.ombea.com/. Once you are logged in, it will look something like this: