Product Updates & News

New AI-Powered Feedback: Smarter, Faster Insights for Businesses

Our never-ending quest to bring efficiency and improvements to the customer journey through empowerment of your frontline colleagues leads us to unviel our latest new feature.

Revolutionising feedback collection with the launch of AI-Powered Feedback. This feature transforms unstructured customer and employee comments into clear, actionable insights—instantly.

Smarter Feedback, Stronger Decisions

Our uniquely designed touchpoints are fantastic at lowering the barrier to real-time in-the-moment feedback, so good in fact that our clients get huge amounts of data; There lies an emerging challenge that we've set out to remedy. Ombea’s new AI-driven technology automatically analyses open-text feedback, identifying key themes, sentiment trends, and emerging issues. Businesses can now:

  • Get instant insights – AI processes feedback in real time, surfacing common pain points and opportunities.
  • Reduce analysis time – No more manually sorting through endless comments.
  • Act with confidence – Data-driven recommendations help teams improve experiences faster than ever.

Designed for Retail, Workspaces,Public Services and more

Built with flexibility in mind, Ombea’s AI-Powered Open Feedback seamlessly integrates into existing touchpoints, from in-store kiosks and digital surveys to workplace experience platforms. Whether optimising the retail experience, enhancing workplace satisfaction, or improving public service delivery, this ensures decision-makers stay ahead of the curve.

“Businesses need more than just data - they need clarity,” said our founder Gustav Hammar, CEO at Ombea. “Our AI-powered solution transforms open feedback into precise, actionable insights in seconds, helping organisations create meaningful change.”

Ready to Experience the Future of Feedback?

Discover how Ombea’s AI-Powered Open Feedback can help your organisation make smarter, faster decisions. Visit www.ombea.com for more details or book a demo today.