Articles
5-Point Likert Scale: The Key To Easily Understanding Your Audience
You want to understand what your audience feels. And if you don’t yet, you should, because a happ...
How Much Does a Smiley Feedback Terminal Cost?
The short answer: Smiley feedback terminals from OMBEA start at $35 per month (billed annually). ...
30 Industry-Specific Customer Satisfaction Survey Questions
Consumers don’t want marketing. They don’t need marketing. The ability to pull up business inform...
5 Tips to Simplify Customer Experience Management Software
Customer experience software has had a presence on the business landscape for decades now. They’v...
How to Use Voice of the Customer Tools to Improve Quantity and Quality of Customer Feedback
Every successful business understands the importance of knowing what their customers want and wha...
What is the Net Promoter Score® and Why Is It So Important?
For any business that has customer-facing operations, the ability to measure customer satisfactio...
3 Ways Survey Tablets Trump Pen and Paper Surveys
Online surveys, including tablet-based surveys, could be 10 times cheaper than paper surveys. B...
Black Friday Sales are at an all Time High while Consumer Happiness is at an all Time Low
Data from OMBEA’s customer satisfaction measurement terminals across the US and the UK suggests t...
How Simple Smiley Feedback Pods Drive Clarity
Small businesses, Charities, Blue Chips, even entire countries, are goal-oriented. The way it usu...
The Ultimate Secret Weapon for Retail CX Managers
For any business, public or private, it is the primary goal to not only meet customer and user ex...
Performance Against Purpose. How do Tourist Attractions know they’re doing a good job?
Your vision drives you. If you’re running a visitor attraction, such as a museum or a theme park,...
Your Customers Don't Have Time For Your Surveys
There was a time in this country, and in fact, it wasn’t that long ago, where companies and organ...
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