Articles
The Importance of Human Experience in Retail: Why Customer Interaction is Crucial
In the world of retail, it can be easy to get lost in the numbers: sales figures, conversion rate...
Top 5 Unmissable Customer Experience Books for your summer read
As the summer approaches, and we all take the time to recharge and grow, we pick our 5 top readin...
Customer Satisfaction vs Customer Obsession
Businesses today are terrible at explaining why they do what they do. We think it's vital that th...
How Much Does A Feedback Machine Cost?
The short answer: It depends. There are three main factors that impact the price of a feedback ma...
10 Key Customer Satisfaction Measures
Have you tried googling “How to measure customer satisfaction?” We have, and when we did, we go...
42 Excellent Questions to ask with a Smiley Feedback Terminal
Surveys are a proven method to tackle customer experience improvements by collecting actionable b...
Ombea & Trustpilot Join Hands to Help Brands Manage Customer Experience Online and On-site
Ombea® – one of Europe’s fastest-growing customer experience platforms – in a partnership with T...
How to Collect More Feedback Using the Ombea Anywhere Module
As the name suggests, the Ombea Anywhere Module helps you maximise survey responses at any physic...
5-Point Likert Scale: The Key To Easily Understanding Your Audience
You want to understand what your audience feels. And if you don’t yet, you should, because a happ...
How Much Does a Smiley Feedback Terminal Cost?
The short answer: Smiley feedback terminals from Ombea start at $35 per month (billed annually). ...
How to Use Voice of the Customer Tools to Improve Quantity and Quality of Customer Feedback
Every successful business understands the importance of knowing what their customers want and wha...
What is the Net Promoter Score® and Why Is It So Important?
For any business that has customer-facing operations, the ability to measure customer satisfactio...
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